With consumer demand driving the need for good quality food and drink in store, I can help you source new and exciting wines for your customers to explore.

An appreciation of the challenges faced by the retail industry – and a passion for sourcing remarkable wines from around the world – enable The Yorkshire Wine Rascal to work with you in developing an exceptional offering for your customers.

From rural farm shops to a city centre delicatessen, I spend time getting to know you and your business so that you can choose a selection that excites your clientele and fits with the financial goals of your business.

The relationship doesn’t end there. The Yorkshire Wine Rascal wants to help you make the most of your retail stock. With exclusive wines never found in the supermarket, each bottle has its own unique selling point. From appropriate food matching to insights on the vineyard and the people behind the product, I can educate your sales team, enabling them to guide customer purchases and upsell with confidence.